As a former employee of Toyota Canada(not this dealership), I realize how important website management is in today's digital world. As modern consumers and now due to Covid-19, online shopping and research is more important than it's ever been.
As someone who is looking to make a lateral move with his vehicle and is in the market for something else that's very specific, I am forced to search all Toyota dealerships within New Brunswick and beyond. Most dealership sites are relatively easy to navigate and find what you're looking for. Roussel's Toyota website is by far the worst. The amount of pop-ups, lack of photos and lack of price on 98% of the inventory makes Roussel Toyota simply look bad, or lazy at best.
Maybe a person should not judge a dealership based on their website and instead on their in-person experience. I think that is a valid point and I wouldn't argue against it. However, it makes me wonder that if Roussel Toyota cannot manage a simple website and update the information on it, then what else can't they do correctly or effectively? I felt it was unfair of me to give 1/5 stars based on the fact that I have no visited in person or have no direct experience with any employee, but the contact I have had(website) was a very poor experience, so I'll submit a 2/5 stars.
I've managed dealership websites and inventory before, it's not hard but it is monotonous. Maybe due to Covid-19 they are understaffed and I understand that, but it's a job that requires no direct contact with people and shouldn't really be effected IMO. If Roussel Toyota does not have a dedicated staff member to fill this role, it's my recommendation that they consider filling this role to avoid frustrations on the digital consumers end like myself. If they had what I was looking for with an available price and photos, I would 100% drive the 2 hours there to view and probably purchase the vehicle.
As a former employee of Toyota and life long Toyota purchaser, I only wish the best for the brand and the dealerships. This review is meant to be constructive, not destructive.