We approached James Ingram of Jive Photographic Productions to help Adsum for Women & Children’s create a new video. He met with us and immediately donated his time and talent to leading the project. James then recruited more talent by bringing volunteers; Jeff Simpson and Shelly Dwyer, a senior creative team from Arrivals + Departures agency, James Ingram says “I believed in the project and supporting the work Adsum does simply as a human being, who cannot bear the thought of children in our community not having a home.” His passion for the project moved many others to take on this project pro-bono because they inherently believe in the power of hope, and the way Adsum threads that theme into all they do. Jive Photographic and the Arrivals + Departures looked to graphic designers and 3D designers to help plan the installation, colleagues for a space to build and house the structure for many weeks, a volunteer built the frame that the keys were suspended from, even the local fire department donated ladders to the cause. All were convinced to donate time or resources by the uniqueness of this 3D project and by the dedication that was evident when asked by James, Jeff or Shelly.
The message of "Unlock Hope" has resonated with people and helped to increase donations to our cause in the first month of it's release.
We know a lot about hope at Adsum. One of our goals is to help people who walk through our doors to unlock hope, to begin to believe that their lives can change, that they matter, that they are deserving of a home. We are thrilled and proud to share the creation of the new video that is built around this theme of HOPE. We owe thanks to many people for contributing to this project, including everyone who sent us old unwanted keys or volunteered to tie the endless number of keys used to create this stunning piece of art. We are particularly grateful to the very talented creative teams at Arrivals + Departures and Jive Photographic Productions for this gift.