I'm a freelance composer to picture of thirty years, and I needed the services of a professional photographer to finally get some proper shots that would be the centrepiece of my redesigned website and social points of contact. And I really wanted to up my brand with this go-around.
It's never an easy thing to do, deciding on a service provider through just a Google search of local photographers without the benefit of a personal reference. And there's a big difference in cost when hiring A PRO, and not some kid with a camera and crack of Photoshop. AND, being a creative professional myself, I was looking for someone not only a pro, not only with clean technique, but also someone who can bring something different and exciting to the photos without blowing the brief -- and unintentionally subverting the brand. Frankly, this is IMPORTANT STUFF for a business!
With browser tabs open for SEVERAL photographers in my area, I came across Mike Black's work. This guy immediately grabbed me by the eyeballs with something different than the other commercial photographers I found. It's tough to articulate exactly why. Yes, the photos I saw online were striking in their clarity and depth (that's gotta be a given with a pro). Yes, his use of colour and light/shadow was certainly above the norm. And the composition of his shots were not milquetoast. But when you put all of that together you see that Mike has a wonderful philosophy that guides his work. The work is never audacious or off-message -- unless "audacious" is what the client wants, of course -- but the brand message is elevated to a hight beyond expectation, thanks to this philosophy that guides his eye.
Mike also captures the shots in the most fluid way. It was never really, "Alright -- YOU'RE ON!", and the results are shots that say more about you, the subject, than all the light, shadow and technical aspects can proffer, alone.
And, finally, Mike has a warm personality, a real Steady-Eddy throughout the shoot, was responsive to requests (and I AM a control freak) and NEVER resistant to those requests during the post-process. I NEVER got a bad vibe from him. Not once. The result of all that, which informs his personality and temperament? I LIKE the guy!
So, I was THOROUGHLY happy with the results, it was the best decision I could have made, EVERYONE who sees the photos says the same thing ("he was worth every cent"), and I recommend him to anyone for any job, regardless of its magnitude. He's FANTASTIC and you will be THRILLED with the results!