There are a lot of glowing reviews. I've been here twice and my first experience was pretty good, so I get it. I just went a second time, and I have to say, my opinion of this business has changed dramatically. The following experience has ZERO omission, embellishment, or misrepresentation and I've attached the email conversation too.
I reached out to the studio address on Oct 7th to ask their availability. On Oct 8th, they wrote back with some times. They suggested Oct 12th at 1pm. I wanted the "minimal package" - 20 minutes of time plus same day photo editing, which seemed like pretty good value at $145 + tax. On the 10th, they sent an email confirming me for 1pm on the 12th. So far so good.
I showed up at exactly 12:59 on the 12th, dialed their suite number, and said "hey, it's Michael for my 1pm" into the intercom. I was told "ooooh, sorry, I have you booked later in the day... can you come back at 4pm?"
Of course I couldn't come back three hours later. The time had been suggested to me by them and confirmed by them by email two days earlier. I'd travelled all the way over there already and I had other things to do with my day. I said "no I can't come back at 4pm, but you know what that's ok" and took my business elsewhere. I have no idea why I said that was ok. It wasn't ok. It was unbelievably unprofessional.
I won't be back. There are a million photo studios in downtown Toronto, and many of them are excellent and will actually honor their confirmed appointments. You might want to go to one of them instead.