Used their service for the last 6 years and used to be quite happy in general. As context, between the five sets of glasses for my entire family (even with the "2 for 1" promo, we used to bring them revenue of around $1.5-$2k every time we replaced our glasses (two of us have what you may call specialty glasses, which is a bit unfortunate and quite expensive). The last glasses that my oldest kid got, less than two years ago (a Nike frame) turned out to be defective and after some months of use, they broke in the middle while he was cleaning them (approx. 7 months ago). We took them back and since they were under warranty, they replaced them, no questions asked. Last month, the glasses broke again at the same spot under the same circumstances and when we came back, looking for options, without too much opportunity to discuss, they basically said they could not do anything for us. Don't get me wrong, I understand policies and rules re warranty; however, I also understand that under certain circumstances a good manager can (and should) "manage by exception": look for ways to help loyal customers and provide what we would expect: a good to great service. That said, the way they treated us, the poor service from the lady that talked to us and the lack of interest and support of the manager (who didn't even show up to see what the issue was) as well as what seems, a lack of interest to look at our "account" as a whole was completely disappointing to say the least. I believe I understand business quite well and my understanding is that in business, you want to keep loyal customers, bring repeat revenue; you want your customers to recommend your business to friends and acquaintances, etc. Not sure if they changed management but I guess they really do not care much about any of that and probably have forgotten about a simple marketing rule: If you do not treat customers well, not only you may lose them forever, but they may (and most likely will) bad-mouth your service with at least 10-20 people they personally know (without considering social media or internet reviews). For now, I will be taking my money and business somewhere else; I will definitely stop recommending them and I will -open and widely- be sharing my story for others to beware. The irony is that the five of us are basically due for glasses again this year (kind of on the next two to three months). Too bad... That is what I would call, lack of vision....