I've loved this place for a long time and am now discouraged, unfortunately. Choosing alcohol over young viewers is a disgrace. Obviously commerce is more important than quality viewing for the young locals who would surely benefit from good film. The upgrades and pride that comes with it convey that their ego takes precedence over all else. No longer the project of a thoughtful film loving, community serving, reputable business owner. Simply another greedy bar owner in town! I imagine the quality of films will go down too, catering more and more toward the high falutin, hoity toity know-it-alls that are swarming this community. You can bet that raw, edgy, racey, and even serious quality movies will be removed in favor of censorship to avoid complaint. I've brought my well socialized children here, for years, to see some quality material. And now my son gets to sit at home for 4 more years before he could even come again. Like the yelp reviewer said, he could go out to the other theaters that "cater" to youngsters, to view endless garbage. I gave five stars for the comfy seats and delicious popcorn, and five stars for all the great films and movies I've seen here in the past. I gave bonus stars for great staff that's been there.(with the exception of the older guy lately) I took away all but two stars because I dont feel welcome tbere any more. Enjoy your beer Onyx!! Now nobody has to walk next door, across the street, up the hill on either side, or over the way to the pizza place, stores, breweries, and tap houses within crawling distance of the theater.