Reviews of Objective Financial Partners Inc. (Financial Consultant)

Roger Thompson

Jason and the entire Objective Financial Partners team are first-class at providing fee-only financial advice and taxes preparation services, both of which I utilize. I would highly recommend Objective to anybody who wants to take hold of their finances proactively, set a long term plan and have a partner support you along the way.

Elliot Digby

Andrew and his team knew their stuff. Andrew got to the point and was succinct with his advice regarding capital gains, RRSP contribution room and how to manage both with respect to the sale of rental property. He helped reinforce the good practices I have implemented and suggested some tweaks where required. Just what I needed.

Greg Ogiba

My experience working with Jason, Kim & the team at Objective over the past 6+ years has been excellent! We've successfully worked on everything from investments and real estate to budgets and taxes. Jason is knowledgeable, professional & responsive. As well, Jason is humble & resourceful - if he is uncertain of specific area, US/Canada tax rules for instance, he doesn't hesitate to loop an expert into the conversation for that specific matter. I highly recommend working with Jason & the team at Objective.

Bianca Wong

Working with Brenda Hiscock to do a financial plan for me and my partner was one of the most worthwhile expenditures we have ever made. We thought we were in a good position but with Brenda's thorough process and depth of knowledge, we now have a detailed plan and the confidence we needed to pull the trigger on some long awaited goals - like buying a vacation property and early retirement! Brenda was excellent in explaining the pros and cons of various scenarios and providing guidance on a variety of options. I felt like I had a trusted and knowledgeable financial guru in my corner and the outcomes of this financial planning process have literally changed my life. I highly recommend this process for anyone who would like to move from a "gut feeling" of where they sit financially, to a solid plan with which to make confident life changing decisions and I highly recommend Brenda as a skilled professional with a caring personality who derives joy from helping people use this knowledge to fulfill their dreams. I wish I had done this years ago. Thank you again Brenda!

Noah Richler

Jason Heath and the team at Objective Financial were recommended to my wife and I when, a few years ago now, we decided it was time for a trustworthy and impartial assessment of our assets and for help in creating objectives and a plan for retirement. We've worked hard our whole lives, have plans, but weren't thinking forward much at all. Jason and his team were terrific: rigorous and thorough and, not to be discounted, really interesting (and patient) in their answers to our (many) questions. It helped, too, that Jason obviously does not have a fixed idea of what retirement means, that it can mean very different things to different people. We were entirely satisfied with the variety of investment options suggested to us and are better off for having followed these, and now far more confident about being able to realize our plans. We have relied on Objective Financial since, and are constantly impressed at the way and the speed with which Jason and his team respond to our needs.

Boaz Azmon

Great company good business

John Mahood

I have been working with Nancy Grouni for almost 5 years now. During this time, Nancy has been instrumental in helping to prepare a Financial Plan for both myself and my partner. We equally feel that Nancy’s years and depth of experience along with her professionalism while listening to our goals has greatly helped us in determining the best way forward in our financial choices. While there are some people who maybe hesitant to hire a “fee for service” CFP, in our opinion the front-end costs are minimal when one takes into consideration the possible future savings and earnings that can be realized with a professional plan done by a CFP. I highly recommend Nancy and her team to anyone that is interested in having her help build a road map to realize their financial goals. John Mahood

Edward Comor

Working with Nancy Grouni and Objective Financial on our retirement plans has been a great pleasure. She has been remarkably supportive, bending over backwards to explain things clearly and to connect us with needed resources. In sum, our experience with her has provided us with a tremendous sense of confidence and security. Her timely professionalism and (always kind!) help has been tremendously valuable. Our only regret is that we did not solicit her services years ago! Highly recommended!

Guillaume Morissette

Jason's great.

Graham Pryce

Having spent my entire career self employed and used a few " financial services " I swore I'd never let anyone manage my financial future but myself. Then I found jason and his team where I pay only for what I use....what a breath of fresh air...we have had a successful 6 seasons and look forward to more. Dont hesitate..stop your search here...call Objective Financial Partners...I'm glad we did!

Brenda Erskine

I’ve been using Jason and his team at OFP for more than a decade. I get personal service and professional advice that’s aligned with my financial needs and my lifestyle. It’s nice to have someone to bounce ideas off of, and I never feel pressured or talked down to.

Brianne Adetuyi

Working with Nancy was such a pleasure! She is extremely knowledgable and explains things in a very patient and easy to understand way. I'm in my thirties and was looking for guidance for my investments and a financial plan for retirement. Nancy gave me so much information of all the variables you have to think about when making financial goals and the reports we went over have really given me an empowerment of knowing what my money is doing and how best to make it work for me. Working with her is a truly invaluable experience!

Darren Bahadur

The thoroughness of Nancy’s financial plans and efforts to integrate them into the investment process has really demonstrated that she has her client’s best interests at heart. Her holistic approach to planning is critical in laying the foundation to a customized investment plan and her coordination with regard to tax planning assists in the structuring of my client’s portfolio. Nancy’s personable approach, professionalism, and expertise has well served clients in better understanding and achieving their financial goals.

Paul Mitchell

Jason assisted us in planning and preparing for our retirement and continues to help us manage our resources now that we are retired. He provides us his significant knowledge and skill in financial planning, and combines that with a warm, comfortable, and patient demeanour. He works to understand us and know our circumstances in order to prepare and maintain a financial plan that reflects our ambitions and expectations as well as our broader family's goals. We have experienced the alternative, and believe there to be tremendous value in fee-only financial services - knowing that our advisor has only our best interest at heart. The benefit Jason has provided to us represents excellent value, earning us more than he costs through efficient tax planning and aligning our investment strategies. For us, equally important is the peace of mind we have knowing Jason is helping to guide our financial affairs.

Tricia Friedman

If you are looking for reliable, competent, and compassionate guidance-this group is a wonderful resource. Whether you've been doing your research or if you are coming in with very little background knowledge--Jason Heath is an incredible advisor. I would highly recommend you work with this group, I'm blown away by the quality of their service.

Monica Litonjua

Dealing with finances for those who are not in the field can be overwhelming, intimidating, and downright scary. Jason puts us at ease with his friendly demeanour and clear explanations. He's trustworthy, honest, responsive, and incredibly smart. We absolutely put our trust in Jason and his team and we highly recommend them to anyone looking for smart, honest, and friendly advice.

LIZ ROSCH

Super thorough, realistic retirement planning with quick and comprehensive follow up. Easily understandable and accessible advice. I feel much more in control and confident in my post work life. Highly recommended!

Jean-Philippe Meloche

I have been a client for several years now. I have always found Jason very knowledgeable and insightful on matters of investments as well as on Canadian & international taxes. Those topics are highly relevant to me as I have been living internationally for the last 10 years. I highly recommend his services.

Nathalie Crosbie

I had the pleasure of working with Jason, and even more so with Nancy, as they prepared a financial plan and investment analysis and review for me. Both were incredibly approachable and thorough, going above and beyond to answer my questions and prepare a plan that allowed me to get the clarity and information I needed to make the financial decisions I was seeking to make. I highly recommend them as wonderful people to work with for anyone who is looking for quality financial planning and investment review & feedback.

Meghan Hoople

I am in my mid 30's and our finances were all over the place. What a mess. Brenda was thorough, patient and extremely knowledgeable. I loved the fact that I wasn't being 'sold' on products to buy - rather coached and educated on what options work best for us. We purchased the couple's retirement and financial plan - and will be hiring them in the future for health checks. It feels so good to have this sorted. It's not a walk in the park - you'll have a lot of homework - but with support from a cheerleader who wants you to succeed! Now that I know where everything is and can see the progress we're making - I am outpacing our original financial savings milestones! Stop being an ostrich and get some sound advice. It's a worthy investment.

Andrew Carnovale

Jason helped us clearly see the variety of options that were available to us on a decision we had to make quickly. He was professional, empathetic, and explained things in a way that made out options perfectly clear. I would Jason and the team at Objective Financial to anyone who is looking for financial advice.

Dirk Booy

As a self directed investor, I look for advise periodically to navigate key moments in life - like retirement. Jason at Objective Financial Partners, has been an excellent partner in this journey. Their fee only service provides stress free, objective and thorough advise. Jason focussed on what I needed and helped me think through different options while at the same time offering good information and feedback. I especially appreciated that I didn't feel rushed - I was given as much time as I needed and finished with a clear way forward. I wholeheartedly recommend OFP and Jason especially for other self directed investors who need a sounding board from time to time.

Blake Martin

Our experience with Objective Financial Partners has been really excellent. In particular, we needed a strategy for how to approach our finances, not a bunch of products to buy, so we are grateful for their 'advice only' approach, and tailored solution for each client. Nancy is knowledgeable, clear and personable, and was able to help us figure out how we can be best positioned to make wise decisions and to have a solid, usable plan for retirement. She was encouraging, and helped us to feel more confident and capable in our financial decision-making.

Maurizio Laudisa

My wife and I have been with Jason for many, many years, and followed him from another firm when he started OFP (this was entirely our decision, and he did not solicit us away from his old firm). Jason is a very personable, kind, and knowledgeable professional who has always provided pragmatic guidance in all matters related to family finances. I have always marveled at how responsive he is to all kinds of emails and questions, despite being so busy with his client base, sometime replying on evenings or weekends. I have been able to recently retire in part due to his guidance and counselling over the years, and have full confidence in the financial plans he has provided. I am especially grateful that he does not sell any investment vehicles directly, and is thus totally independent and unbiased when it comes to investment advice for his clients. I have been approached in the past by other consultants and wealth management firms for my business, and never once did I consider switching away from OFP and Jason - I would recommend his firm to anyone looking for solid financial advice without reservation.

Jennifer Silver

We have the pleasure of working with Nancy Grouini of Objective Financial Partners. Nancy is highly knowledgeable, detail-oriented and really listens to us when we discuss goals and objectives. She provides financial advice in the best way possible -- well-reasoned, clear and grounded in our details and circumstances. We are very glad that we decided to go with Nancy and Objective Financial Partners.

Tanash Makhija

Objective Financial Partners has been a tremendous support to my wife and me when we relocated to Canada from US and India respectively. Jason made time for us, patiently answering our questions and sharing his fabulous knowledge and insights about the intricacies of tax and financial planning. It’s been a great source of comfort and confidence knowing that we can trust Jason and his team in effectively handling the responsibility. We look forward to continue working Jason and his team for the foreseeable future.

Judy Kelly

I was recommended to Objective Financial two years ago as my husband's health was not allowing him to look after our business and I had to learn immediately the financial side and the investments. Mr. Heath was very professional and knowledgeable about all the in's and out's of working with the government and investing. I have since had the company do not only the business taxes but our personal taxes as well. A big thanks to this company for taking away my stress.

Jacqueline Thorpe

We highly recommend Objective Financial Partners. Nancy Grouni is extremely knowledgeable, thorough and clear, with a calm easy manner that puts you right at ease. Her roadmap is detailed but not overwhelming. She gives unbiased advice and it's clear the client's interests always come first.

Chet Baker

Have had a great experience all around. Worked with Nancy. She is very responsive and very helpful. I really like the fact that her advice is unbiased. I manage my own investments and it is nice to have a professional to help guide me in the right direction.

Carina Doshi

Jason has been a tremendous support for me as I navigated Canada’s tax system. Jason is approachable, willing to take out time to connect to answer questions and concerns, very responsive over email, and patient. Jason has great experience and a wealth of knowledge. I would highly recommend Objective Financial Partners for your taxation and financial planning needs.

Melissa Fellin

Jason and the team at Objective Financial are extremely knowledgeable, work proactively to meet client needs, responsive and are able to explain complex finances in a way that is understandable. I recommend Objective Financial to our friends and family!

Anastasia-Maria Hountalas

I worked with Brenda Hiscock to create a financial plan focusing on debt repayment, home purchase and retirement planning. The plan that Brenda created was clear and attainable. I generally find financial planning to be overwhelming, but Brenda patiently and clearly explained every step in the plan. She is timely and responsive by email, and generally lovely to work with. I would highly recommend her services.

Daryl Johnston

We did an extensive search to find a top notch “fee-only / advice-only” Financial Planner and identified Nancy Grouni at Objective Financial Partners Inc. (“OFP”) as our preferred choice. We have since had the absolute pleasure of working with Nancy for over 3 years now and are delighted with our experience. Nancy took a comprehensive approach, listened closely to our goals and aspirations to customize an extremely thorough, personalized, but easy to understand financial plan ideal for us. Nancy enables us to complete sensitively analysis to our key assumptions so that we are well prepared as and when life throws us a curve ball (including being highly proactive in unforeseen “black swan” events like a pandemic). She is a super smart, thoughtful, highly responsive and a highly knowledgeable financial planner. She takes a proactive approach to check in with us regularly and reassess our plan whenever required, all under the lens of taking an honest, genuine interest in her clients’ financial affairs. We look forward to our regular check-ins with her. Nancy has well-earned our confidence as our “go-to” trusted financial advisor and, as such, we highly recommend her / OFP without hesitation. Daryl & Jill Johnston, Toronto

Steven

I was working/living overseas. When my family and I decided to return to Canada a few years ago, Jason helped us to understand the financial implications and continues to provide advice tailored to our needs. Jason has extensive knowledge of tax, investment options, estate planning and ancillary matters that impact one’s financial plans. And Jason is always responsive to questions even if esoteric. If you are looking for a detailed oriented and comprehensive planning/advice, I highly recommend Jason Heath.

Beverley Donaldson

I am very pleased I chose Nancy to help me plan my financial strategy for retirement. Nancy's personable manner, and experience, put me at ease right away. She is adept at explaining the process, and helping to clarify my goals and needs. Her explanations are presented with great care. They are clear and complete. I never felt rushed or uninformed. I can confidently say that the experience could not have been better.

Michael Craig

Solid, professional advise on all matters of personal financial planning. The Objective team is always well prepared and readily accessible.

Amos Adetuyi

For the past three years it's been our pleasure to work with Carlo at Objective Financial Partners. To sort out our best retirement plan, we discussed various financial scenarios with Carlos (ie whether to sell an investment property, income splitting, ideal RSP and TFSA contribution amounts, buying equities, etc) and as complex as things got, once he walked us through his prepared reports, it was clear which decisions were best for us to make. Knowing that Carlos is not attached to an investment company or bank that wants to sell us something is also a big plus for us. Our annual meetings with Carlos provide us an opportunity to continue to "fine tune" our financial plans. Overall, we find the value of investment advice provided significantly outweighs the reasonable cost of the service. Highly recommend.

Nancy Hamilton

We think the world of Nancy Grouni at Objective Financial Partners. Not only is she knowledgeable and professional, she is genuine. Her personal touch has taken the stress out of financial planning for us and we really feel like we're being taken care of. For years we simply had no idea whether we were on the right track, with account managers with other firms we felt were just "ticking a box". Nancy did an in-depth analysis of our investments and explained to us in layman's terms how we could make the most of our money. With her help, we finally feel like we're optimising our financial future and we couldn't be happier about it.

Scott Case

Brenda provided us with a detailed and comprehensive retirement plan that simplified a complicated set of circumstances and enabled us to make a life changing decision with confidence.

Coconutwoman Power

Looking for an unbiased, trustworthy financial advisor? Look no further. Jason Heath, comes highly recommended by my husband and I. We have worked with Jason for several years now and he has proven to be extremely organized and very professional, yet down to earth at all times. He helps us plan and manage our cash flow, retirement, investments, estate and taxes. He even takes a keen interest in our adult children's finances. Jason avoids legalese as much as possible, but where necessary, takes the time to explain it in layman’s terms. Jason has a passion for his job but always puts the needs of his client first. He has a deep analytical ability to identify our financial needs or problems and, with a clear understanding of the evolving markets, the Canadian laws, the products and other industry developments, he is able to quickly provide us with a tailored solution or plan in his detailed, follow-up emails. Jason always leaves us with a feeling of security.

Anita Saldanha

Very detailed & thorough. Went above and beyond to make sure I was happy with and understood the projections. Thanks so very much for your patience and understanding in walking me through the numbers.

Lesley Atkinson

Objective Financial Partners has been infinitely helpful in assisting my young family with short and long term financial goals as expats living abroad. Brenda in particular has worked tirelessly to help us set up our financial goals and has been incredibly helpful, offering advice on a wide range of subjects! All of the staff are warm, friendly, and work tirelessly to make sure we are getting the assistance we need. Honestly can't say enough good things about this company!

Kanchan R

Jason has been a trusted advisor to us over the years. We rely on his honest, transparent and evidence based advice. His experience and expertise has proven to be extremely helpful in our financial planning and decisions making. I appreciate that he isn’t trying to sell me any financial products or funds. We truly pay for his advice and analysis and we appreciate it!

Priv Mail

Over the years my wife and I have had different people helping us with our investments. We are both health professionals and are busy running a private practice and a family. Unfortunately we really didn’t pay attention to how the “advice” was provided to us, so we blindly took it. It wasn’t until we met with Nancy that we received a thorough financial plan which is now our road map towards financial independence. Nancy showed us what we needed to do and what type of securities would be required to reach our goal. The key point is that, unlike previous “financial advisors” (who really only are only investment advisors), Nancy didn’t sell us anything. What we finally understood is that a fee-for-service advisor is what is required in order to obtain unbiased advice. Nancy has been excellent and we both highly recommend her.

Rob K

We have been working with Jason for a number of years now. His advice is always well thought out, impartial and thorough. We appreciate that he often presents options for our consideration, with pros/cons and, most importantly, no pressure to go in any particular direction. He often brings perspectives that we haven't considered. We appreciate having a comprehensive financial plan that is tailored to our lifestyle and updated annually or as circumstances change.

Chris Ronaldo

Nancy has continued to impress with how she can take complex and complicated financial plans and makes them executable for clients. In most cases, the plan is made after a client’s economic event, be it the sale of a business or a large inheritance, and they want to make sure that they receive a full and comprehensive plan from an independent financial advisor and this is what they get in working with Nancy and the team at Objective Financial. Nancy’s honest and genuine care about clients makes the planning process easy and the clients feel like they’ve been working with a trusted friend who has their best interests at heart.

Suzanne Marks

My husband and I were looking for a fee-for-service financial planner. We wanted to maximize our investments, monitor our tax liability and ensure our retirement fund was adequate. Thanks to Nancy Grouni we now have a clear picture of our finances, feel secure in our decisions moving forward and sleep much better! Nancy is detailed, clear, patient and a very knowledgeable financial planner. We highly recommend Nancy and look forward to working with her for many years to come. Suzanne and Ed Marks

Jamie Bumbac

Jason is the easily most down-to-earth Financial Planner that I have ever worked with. Thorough, professional, patient and easy to talk to is how I would describe him. I have been trying to get my financial plan together for a number of years, and have run into multiple planners who were either very difficult to deal with, or unwilling to put together a customized, specific plan for me. That is what I wanted, and that is what Jason did, and did it well. I have low risk tolerance, and he has worked with me to educate me on what is the best way to overcome some fears and help make my portfolio work well for me. He was always on-the-ball, remembering details of what we'd discussed previously, and showed a keen interest in getting my goals accomplished. Lastly, I found ZERO conflicts of interest or issues with him not putting his clients first. He introduced me to other portfolio managers, but always without pressure, and with very much looking out for what would be the best fit for me. He never pushed me or rushed me, and I very much appreciated that. Overall, I have been very impressed working with Jason for the past 3 years. I look forward to continuing this relationship into the future.

Stefan Ferraro

Having had some disappointing experiences with one of the major banks I was searching for a fee-for-service financial planner for my parents. After having a consultation with Objective Financial Partners we were contacted by one of their financial planners, Andrew Dobson, who proceeded to work with us. Andrew was incredibly professional and a pleasure to work with. We chose to have a comprehensive financial plan prepared in order to gauge my parents preparedness for retirement. Andrew was thorough, patient, and detail oriented. He took the time to answer my parents questions and to ensure they understood all the elements of the financial plan. The plan itself greatly aided my parents in understanding their current financial situation and how their finances would evolve as they settled into retirement. It provided the understanding and reassurance I was hoping to find for them. We are all very pleased with the service that Andrew provided and could not recommend his services more. Thank you Andrew!

George McMeekin

Five years ago, when we first discovered Jason and Fee Only Financial Planning, he wrote the most comprehensive financial plan we had ever seen. He reviewed both our spending and saving habits, but also our debt, insurance, and will as well. This not only included our personal scenario, but that of both our companies. He then provided a written summary that showed our financial position from then until 100 y/o, including large scale expenses such as house repairs/renovations, car purchases, and holidays, all while reflecting the type of retirement we were aiming for. He then followed up with a personal explanation of the plan by conference call. Following this extensive exercise, he has always been available to us, especially when our personal and financial situation changed quite dramatically. He has answered countless questions and his responses are always quick and insightful. We feel he has been especially patient in our case, offering various solid scenarios to move forward with. He sat in on all interviews with prospective money managers and insurance agents when changes were required. His referrals were impressive and appropriate. However, there was no pressure to join any of the organizations, just help evaluating the strengths and weaknesses of each. We think that in our case, the two biggest benefits of working with Jason were that he showed us that our actual financial position was still secure despite the changes occurring, and his advice on when and how to use the various financial tools available to grow and protect our wealth moving forward. It has been so refreshing to be free of predatory financial practices. Jason's fees are upfront and fair, with absolutely no sales pitches. We could not be happier with the results .

James Cook

Jason has provided me with financial and tax advice for the last 10 years and I would recommend him without hesitation. Jason is practical, readily accessible, and offers skilled financial guidance for the many planned and unexpected changes that life brings.

Ken Andrews

Nancy Grouni has provided exceptional advice and guidance in helping us manage our financial future as we prepared for retirement. Her professionalism and expertise, combined with the comprehensiveness of her analysis, have provided my wife and I with the kind of confidence and grounding we were looking for in planning for retirement. Moreover, Nancy's thoughtful, engaging and personable approach to working with clients makes such a positive difference. We highly recommend Nancy.

lalnr

My family and I have worked with Objective Financial Partners for about 15 years and we continue to be impressed by the level of insight, professionalism, and value that we receive. As our financial needs and questions have evolved over the years, so has the advice provided by Jason Heath, Andrew Dobson and the rest of the team. They continue to provide tailored advice to our situation, context and key financial questions. We have referred extended family and friends who have a variety of financial needs - and in each case the result has been a positive one. As someone that likes to dig into the details on these things - I have always been impressed by the depth and analysis underpinning the advice I have received - there is nothing generic about the advice or answers I have gotten. Of course their objectivity and independence are highly valuable to me and I am confident that I can trust the advice I have received over the past 15 years. Above all, they are a pleasure to work with - responsive, professional and insightful. Would recommend Andrew, Jason and Objective Financial Partners without hesitation.

Melodie Zarzeczny

We are so happy with our experience at Objective Financial Partners. Nancy is wonderful - super smart, thoughtful, responsive and objective. She has helped us to take many moving parts (business sale + personal retirement goals) and create a solid retirement plan. We have been looking for many years for this kind of advice; this is a perfect fit for us!

Lindsay Smith

We have worked with Nancy Grouni for 3 years now. I cannot imagine a more knowledgeable, competent leader in the financial world. Nancy offers a mix of guidance, direction and sound advice in a caring and compassionate way.... I would recommend her to any of my family or friends. (and I have with rave reviews. Thanks Nancy..

Andy Braithwaite

Jason and his staff are beyond knowledgeable of the current financial happenings. Jason is very good at customizing a financial plan that not only works with our current situation but he is thinking of our future lifestyle and wants our expectations to be his objective. Jason has access to a team of professionals, we were in need of other professionals to look after accounting and legal issues and he gave us some people to work with and they had the same high standards as he does. I would recommend Jason and his team to any body.

Kelly Conway

I love that Jason works for us and is not affiliated with any company. He doesn't make any commision selling us something that might not be in our best interest. As he jokingly says "The only person I am accountable to is my wife." The first time we had a session with Jason, we saved over $2,000.00 simply by using one of the very simple self investing tools that he recommended. I have repeatedly recommended Objective Financial to my colleagues in the emergency department, when the topic of finances and planning arises. Working with Jason our portfolio has significantly increased from the rate of return we had been getting. Knowing the importance of compounding interest, I would implore people to make an appointment asap.

Gavin M Sims

Have worked with Objective Financial Partners for years. They offer wonderful, personal service where you are clearly treated as a client rather than an account. They are quick to respond to inquiries and have provided us with a long term plan to show us options on how to best achieve our goals. Jason and his team are top notch and we highly recommend them.

Ravindra Salunke

Working with Subodh on our retirement plans has been a great pleasure. He has been remarkably supportive, bending over backwards to explain things clearly and to connect us with needed resources. In sum, our experience with him has provided us with a tremendous sense of confidence and security. His timely professionalism and (always kind!) help has been tremendously valuable. Our only regret is that we did not solicit his services years ago! Highly recommended!

Briar Sexton

Nancy Grouni at Objective Financial Partners helped my husband and I transition from a wealth management company to self-management of our wealth. She made us feel confident in self-directed investing while making sure she advised on all tax implications and future planning. What we paid for a comprehensive look at our two corporations, holding company, wills, retirement plan and investment plan was pennies on the dollar compared to what we were paying in hidden investment fees. We anticipate needing to update the plan every few years and we feel strongly that the peace of mind and genuine financial betterment is worth every penny!

Neil Reid

We have been clients of Jason Heath and his team at Objective Financial Partners for nearly ten years. Throughout this relationship, we have received superb service in all aspects of timeliness, professionalism, accuracy and have received excellent financial and tax advice. We would highly recommend this firm without any qualification! Neil and Lynn Reid

R Bencini

Jason Heath has been my financial advisor for the past six years. He has been instrumental in providing advice and guidance with my retirement plan. He is extremely knowledgeable in every financial aspect including retirement planning and tax planning. There has never been an instance where Jason was too busy to respond to several of my queries, whether by phone or email. He is pleasant to work with and I would have no hesitation in recommending him as a financial planner. He’s absolutely the best!

Heather Bryans

I first contacted Objective Financial Partners and Nancy Grouni in July 2019. I knew I wanted to retire by January 2020, but I didn't know if it would be possible, and my partner (already retired) and I were overwhelmed with how to arrange our finances. Nancy to the rescue! Nancy worked out an amazingly thorough retirement plan for us. She took a comprehensive view, while drilling down to look at all angles, but she never lost sight of the personal issues and the people involved. In the process, she answered all our questions with kindness and with easy-to-understand explanations. As we proceeded, she also worked out an investment plan for us to complement her financial plan, providing us with a completely integrated package. We cannot thank Nancy enough for everything she has done to make it possible for us to feel secure in our retirement. She is an outstanding professional with a great heart, and we fully intend on continuing to work with Nancy and Objective Financial Partners for years to come.

Gail Garland

We have been satisfied clients of Objective Financial Partners for over ten years. Jason has helped us with a diverse set of financial questions. Nothing stumps him. He responds to all questions with the same degree of thoroughness and thoughtfulness.

Michael Feldman

We worked with Nanci Grouni on an initial "decumulation" plan in 2019 and recently updated that plan with her in 2021. As I will be retiring in 2022 we wanted to get advice about how best to withdraw our financial assets and plan to liquidate our real estate assets in a tax efficient way to fund our spending needs in retirement, without being pressured to buy investment products. Nanci is a fee for service financial advisor and so, while she was able to recommend services provided by others when we asked, she was only selling us her expertise. Nanci is a careful and thoughtful professional. She is a good listener and provided advice that was responsive to our needs. We derive great comfort from seeing how our decumulation strategy is forecast to play out over the years given different scenarios and feel well-advised on matters such as when we should begin receiving CPP, when to convert RRSPs to RRIFs, and when and how to take money from an investment holding company. The peace of mind that we get from having updated reviews of our financial plan is well worth the effort and cost. I feel that we get excellent value and service from Nanci.

Stephen Kubbinga

It’s a privilege to have begun working with Jason over 7 years ago. His extensive knowledge, clear insights, and interesting articles, enables me to steadily gain experience with managing my own investments. Jason’s advice is always thorough and easy to understand. I live out of town and when a situation occurs that needs attention, requested advice is quickly received or a meeting easily arranged. Subsequently, my parents also began working with Jason, where his warm open manner continues to instil a feeling of confidence. I have the upmost confidence in the guidance and perspectives that I receive from Jason.

Victoria Gooderham

Nancy's thoughtfulness and care for her clients is unparalleled. Her approach to financial planning is thorough with complete consideration of client's varying lifestyles and financial circumstances. Clients come away satisfied, informed and ready to retire with peace of mind. Nancy's planning work is the blueprint upon which clients portfolio is based, and ongoing coordination helps ensure that clients achieve their goals.

Donna Meredith

I read an article about fee only planners written by Jason Heath, and felt that this was exactly what I needed. I felt overwhelmed trying to figure out how to plan our retirement. I called Objective Financial and was contacted by Nancy Grouni. Nancy is wonderful, so easy to talk to, always patient, and easy to understand. I now have a detailed plan, one that makes sense to me, and the peace of mind that comes with that. I would highly recommend Nancy, and look forward to working with her in the future.

Linda Valley

I contacted Nancy Grouni in 2019 to help develop a plan to transition to retirement. She provided a comprehensive analysis of my finances that allowed me to retire with confidence. Nancy helped find an asset management company to invest my nest egg and she was extremely helpful in answering my questions of which there were many! She was professional, thorough and I highly recommend her.

Kelly Geddes

My husband and I have been working with Brenda from OFP for the past year. Brenda is knowledgable, professional and has been quick to respond to all of our inquiries. She created and reviewed with us, an in-depth financial plan which will guide us through our retirement. We are very pleased with our decision to seek guidance from OFP and will continue to work with Brenda and their team, in some capacity over the coming years.

Natalie CW

I’m so grateful to have Jason and his team at Objective Financial Partners work with me over the years for my personal finances and my many businesses. It’s so wonderful to work with a very knowledgeable team that I can count on to help me with countless dilemmas and business opportunities. If anyone is deciding on working with them ...don’t give it a second thought....you’ll be extremely grateful too!

Scott Gibson

Our experience with Brenda at Objective Financial Partners has been top-notch. Friendly, easy to understand, and sensible advice. Highly recommend.

Neil Acton

Approaching retirement and looking for more thorough financial planning than we were receiving from one of the big banks, we spent the winter of 2016/2017 researching fee based Certified Financial Planners in the GTA. Our search led us to Jason Heath and Objective Financial Planning. Jason introduced us to OFP Associate Nancy Grouni, CFP, and we met to discuss our current financial situation and the retirement goals we wanted to achieve. After a few months of exchanging ideas and information, Nancy prepared a detailed 30 year retirement plan which minimized taxes, avoided claw backs, detailed when to take CPP/OAS and more importantly, gave us a sense of financial security in our retirement years. Nancy also recommended we reduce our bank management fees by investing our funds in other asset management companies that charge 50% or even less than the typical banks. ( Of which there are plenty ) We found Nancy very professional and easy to work with. My wife and I are very pleased to continue our relationships with OFP and Nancy Grouni.

shell ed

We contacted Colleen Derrick in March 2021 to develop a decumulation strategy so that we could minimize our taxes during retirement. Colleen conducted a thorough analysis of our retirement income projections and provided us with two scenarios for drawing down our RRSPs. During our discussions, she was extremely helpful in answering all of our questions. Based on Colleen’s excellent work, we are now in a better position to handle the decumulation process during our retirement. We appreciated Colleen’s friendly and professional approach and would highly recommend her. EK & SL

steve donaldson

Working out my retirement plan with Nancy was a pleasure. Her knowledge and expertise were evident right from the start. She took time to truly understand my particular needs and desires in retirement. No cookie-cutter approach here. It is refreshing to find a planner who is focused on my best financial outcome, and not theirs. This is because Nancy is paid by fee, and not paid through product sales or commissions. Nancy promptly presented me with a plan that I could easily follow and fit my goals. She was quickly available for follow-up conversations, or to clarify points that I forgot. I am extremely pleased with her work on my behalf.

Rod and Linds Williams

We found Jason Heath (Objective FP Inc) in Andrew Hallam's Millionaire Teacher in 2015, in part because we were doing a lot of the wrong things! Since then we have happily relied on OFP for Financial Planning, Investment Strategies and Personal/Small Business Taxes. We find the people at OFP to be genuine, as they listen, respond, help with the smallest problems to minimize personal stress, all the while looking at the big picture to ensure we are on track to meet our long term goals. It has been my experience that in the financial world unfortunately this can be tough to come by. We are happy to have relationship with OFP and will continue to promote them to friends and family looking for advice!

Brent Graham

I have been a client of Jason's for ~ 10 years. He helped us get a grip on our resources, how to manage them effectively and put a plan together to get us there! Happy to say I retired early, plan in place. We have now rebuilt our cottage into the retirement home we have dreamed of, and are diligently looking at vacation properties outside of Canada (think south). It is inconceivable to imagine we would have gotten here without Jason's' expertise in investing, taxes, and just his ability to listen and add value to our plans. I spent too many of my early years take advice from investment advisor's who were primarily interested in selling me the fund they received the highest commission on! Jason is remunerated by telling you what's best for you. By paying him for his help with your plan, you are assuring the objectivity of the advise you get. Objective Financial. I can say from experience he makes your goals his priority, no hidden agenda!